Nutanix, ThoughtSpot Cofounder Ajeet Singh Launches Different
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Khushi Jain
- October 22, 2026
Serial entrepreneur Ajeet Singh, who previously co-founded unicorns Nutanix and ThoughtSpot, has launched his third venture, Different, an AI-powered marketing technology (martech) startup that has raised $48 Mn (nearly Rs 453 crore) in seed funding.
The funding round was led by General Catalyst, with participation from Lightspeed Venture Partners. The startup has emerged from stealth mode and has teams in San Francisco and Bengaluru, according to its website.
Former Asana executive Abhishek Pani and former PharmEasy chief technology and product officer (CTPO) Abhinav Yajurvedi have joined Singh as co-founders at Different.
Different Targets B2B Marketing Teams
Different aims to help lean business-to-business (B2B) marketing teams manage demand generation through an AI-powered system.
“Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams,” Singh said in a post on LinkedIn.
The startup aims to address enterprise challenges such as hiring specialised talent, coordinating with multiple external agencies and managing different software tools.
Its AI platform is designed to plan, create, execute and scale personalised content across channels based on business context, strategy, target audience and other parameters specified by users.
The platform also learns from campaign results and adjusts its approach to optimise performance.
Before its public launch, Different tested its services with early corporate customers, including software companies Descope and Motif.
Ajeet Singh’s Previous Ventures
Singh is an alumnus of IIT Kanpur and IIM Calcutta. He has previously worked at companies including Oracle, Honeywell and PwC.
In 2009, Singh co-founded Nutanix, a hybrid cloud company that later became a unicorn and listed on the Nasdaq in 2016. He stepped down from the company in 2012 to launch ThoughtSpot, an AI-powered analytics platform, in the same year.
ThoughtSpot has raised over $670 Mn to date and was last valued at nearly $4.5 Bn.
Different marks Singh’s third venture, following his earlier entrepreneurial efforts with Nutanix and ThoughtSpot.
More Founders Launch New Ventures
Different’s launch comes amid a series of new ventures being announced by entrepreneurs and former executives.
Last month, Livspace founder Saurabh Jain and former executive Lalit Mittal joined forces to launch Gravity, a new venture focused on home interior materials.
In May, Zeta founder Bhavin Turakhia launched Neo, an AI startup, with a personal investment of $30 Mn.
Healthians founder Deepak Sahni has also said he is building UN, a startup currently operating in stealth mode.
Earlier this year, in April, Inc42 reported that BharatPe co-founder Shashvat Nakrani was set to join Dubai-based luxury e-commerce platform Luxury For You as its co-founder and CEO.
FAQs
1. Who founded Different?
Serial entrepreneur Ajeet Singh launched Different, his third venture, with former Asana executive Abhishek Pani and former PharmEasy CTPO Abhinav Yajurvedi as co-founders.
2. How much funding has Different raised?
Different has raised $48 Mn, nearly Rs 453 crore, in a seed funding round led by General Catalyst, with participation from Lightspeed Venture Partners.
3. What does Different do?
Different is an AI-powered martech startup that aims to manage end-to-end demand generation for lean B2B marketing teams.
4. Which companies did Ajeet Singh previously co-found?
Singh previously co-founded Nutanix in 2009 and launched ThoughtSpot in 2012.
5. Which companies tested Different’s services before its public launch?
Different tested its services with software companies Descope and Motif before its public launch.
