Startup Spotlight India | Latest Startup News, Funding & Innovation Update

StudioBackdrops Expands as India’s Creator Economy Grows 919%

StudioBackdrops Expands as India’s Creator Economy Grows 919%

Content-creation job postings in India jumped 919% between 2020 and early 2026. StudioBackdrops is widening its equipment range and adding creator mentorship through SBD Creators.

919%Creator job postings growth, 2020 – early 2026
Rs 4,500–5,000 CrInfluencer marketing projected by 2027
6,500+SKUs in StudioBackdrops catalogue
Khushi Jain Khushi Jain|October 23, 2026|3 min read
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UNICORNS

Zomato, Zoho, Zetwerk, Zeta, Zerodha, Zepto, Zenoti, Yubi, Xpressbees, Vedantu, Urban Company, Upstox, upGrad, Uniphore, Unacademy, Udaan, Swiggy, Spinny, Snapdeal, Slice, Shopclues, Shiprocket, ShareChat, Rivigo, ReNew Energy, Rebel Foods, Razorpay, RateGain, Rapido, Quikr, Purplle, Pristyn Care, Postman, PolicyBazaar, Pine Labs, PhysicsWallah, PhonePe, PharmEasy, Perfios, Paytm Mall, Paytm, OYO, Oxyzo, Open Money, OneCard, Ola Electric, Ola, OfBusiness, Nykaa, NoBroker, Mu Sigma, Moglix, Mobile Premier League, MobiKwik, Mindtickle, Mensa Brands, Meesho, MapmyIndia, Mamaearth, MakeMyTrip, Livspace, Licious, LensKart, LeadSquared, LEAD School, Ola Krutrim, Innovaccer, InMobi, Infra.Market, Info Edge, IndiaMART, InCred, Icertis, Hike, Hasura, Gupshup, Groww, MyGlamm, GlobalBees, Glance, Games24x7, Freshworks, Fractal Analytics, Flipkart, FirstCry, Eruditus Executive Education, ElasticRun, EaseMyTrip, Druva, Droom, Dream11, Digit Insurance, Delhivery, DealShare, DarwinBox, DailyHunt, cult.fit, CRED, CoinSwitch, CoinDCX, ChargeBee, Cars24, CarDekho, BYJU'S, BrowserStack, boAt, Blinkit, BlackBuck, BillDesk, BigBasket, BharatPe, Ather Energy, apna, Amagi, Acko, 5ire, 1MG

SOONICORNS

CarTrade, FINO PayTech, Infibeam Avenues, Nazara Technologies, Absolute, Adda247, Aequs, Atlan, BankBazaar, BetterPlace, Bira 91, Bizongo, BlueStone, BluSmart, BookMyShow, BrightChamps, Capillary Technologies, Capital Float, Captain Fresh, Cashfree Payments, Chaayos, Chalo, CityMall, Classplus, Clear, Country Delight, Credgenics, CueMath, DeHaat, Drip Capital, Drools, EatClub Brands, Ecom Express, Exotel, FarEye, Fashinza, Fi.Money, Finova Capital, FreshToHome, GIVA, GreyOrange, HackerRank, HealthifyMe, HealthKart, HomeLane, Hopscotch, Hubilo, ideaForge, IndMoney, Inshorts, InsuranceDekho, Jumbotail, Jupiter, Juspay, Khatabook, Kissht, KreditBee, Kuku FM, LambdaTest, Leap, Lendingkart, Loco, Log9 Materials, LogiNext, M2P Fintech, mCaffeine, MedGenome, Medikabazaar, Mintifi, MoEngage, Money View, Mswipe, MyGate, Navi Technologies, Netradyne, Ninjacart, NiYO Solutions, PayMate, Pepperfry, Pernia's Pop-Up Shop, Pixis, Plum, Pocket FM, Porter, Practo, Pratilipi, Refyne, RenewBuy, Ripplr, Rupeek, Scaler Academy, Scripbox, Simple Energy, Smartron, Square Yards, Stader Labs, Stanza Living, Stashfin, SUGAR Cosmetics, Teachmint, True Balance, Turtlemint, Uni Cards, Wakefit, WayCool, Whatfix, WinZO, WOW Skin Science, Yulu, Zaggle, Zenwork, Zolve, ZoomCar, Zupee, Arya.Ag, Innoviti, Aye Finance, Battery Smart

LISTED TECH COMPANIES

MapmyIndia, CarTrade, Delhivery, FINO PayTech, EaseMyTrip, Nykaa, ideaForge, IndiaMART, Infibeam Avenues, Info Edge, Nazara Technologies, Paytm, PolicyBazaar, RateGain, Tracxn, Yatra, Zaggle, Zomato, Mamaearth, TAC Security, Digit Insurance, Awfis, Ixigo, Menhood, Ola Electric, FirstCry, Unicommerce

INVESTORS

Peak XV Partners, Blume Ventures, Venture Catalysts, Inflection Point Ventures, Matrix Partners India, Kalaari Capital, Mumbai Angels, 9Unicorns Accelerator Fund, Indian Angel Network, Titan Capital, 3one4 Capital, Elevation Capital, Brand Capital, InnoVen Capital, India Quotient, Chiratae Ventures, Trifecta Capital Advisors, Alteria Capital, Axilor Ventures, Kae Capital, 100X.VC, ah! Ventures, Fireside Ventures, Lightspeed India Partners, Orios Venture Partners