Protein Pantry Raises Rs 9 Crore in Seed Funding Led by Sharrp Ventures
High-protein frozen food brand Protein Pantry has raised Rs 9 crore in a seed funding round led by Sharrp Ventures.
The round saw participation from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital, along with angels including Varun Alagh, Rishubh Satiya, Avnish Anand, Arush Chopra, Saurabh Munjal, Signal Ventures and others.
Protein Pantry said in a press release that the fresh capital will primarily be deployed towards setting up and scaling its manufacturing unit, along with continued investment in research and development (R&D) and supply chain.
Product and Business
Co-founded in November last year by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry is a clean-label frozen food brand focused on high-protein, ready-to-cook products for Indian households.
Its products are made using kitchen-shelf ingredients and contain no refined flour, preservatives or palm oil. The products are formulated to a 1:10 protein-to-calorie ratio and manufactured entirely in-house.
Protein Pantry has gone live direct-to-consumer across Delhi, Mumbai, Bengaluru and Jaipur. It is also available on quick commerce platforms such as Blinkit, FirstClub and Flipkart Minutes across Delhi, Mumbai, Bengaluru and Hyderabad.
The brand said it has served over 30,000 households and has a strong repeat rate. It plans to enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai on quick commerce by the end of the year.
Protein-Focused Food Portfolio
Protein Pantry is targeting a gap in the protein market, which is largely built around supplements and snacks.
Its portfolio includes soya chaap, kebabs, cutlets and falafels. These products are baked rather than fried and made without refined flour, preservatives or palm oil.
The company also produces its marinades, sauces and chaap base in-house at its own facility.
The Delhi-based brand plans to expand its range with new formats. Over the next 12 to 24 months, it is targeting availability across major Indian cities through D2C and quick commerce, along with an expansion of its protein range across categories.
Market Context
Recent funding activity in the segment includes Athena Protein, which raised a pre-seed round from Campus Fund in September this year to expand its high-protein food portfolio and cold-chain distribution.
Meanwhile, The Whole Truth raised about $51 million in a Series D round in February this year to expand its clean-label protein and packaged-food business.
FAQs
1. How much funding has Protein Pantry raised?
Protein Pantry has raised Rs 9 crore in a seed funding round.
2. Who led Protein Pantry’s seed funding round?
The round was led by Sharrp Ventures.
3. How will Protein Pantry use the fresh capital?
The capital will primarily be used to set up and scale the manufacturing unit, along with investment in R&D and supply chain.
4. Who founded Protein Pantry?
Protein Pantry was co-founded in November last year by Disha Bhattacharya and Prashanth Bhushan.
5. Which cities does Protein Pantry plan to enter on quick commerce?
The brand plans to enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai on quick commerce by the end of the year.

