Nat Habit Raises Rs 142.6 Crore in Funding Round Led by Trident Growth Partners
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Khushi Jain
- October 10, 2026
Natural personal care direct-to-consumer (D2C) firm Nat Habit is raising Rs 142.6 crore ($15 million) in a fresh funding round led by Trident Growth Partners, with participation from Bertelsmann, Firstport, Linklight Ventures and other investors.
According to a regulatory filing accessed from the Registrar of Companies (RoC), the company’s board is issuing 22.5 lakh Series C preference shares at an issue price of Rs 633.5 per share to raise Rs 142.6 crore.
Trident Growth Partners will lead the round with an investment of Rs 91 crore. Bertelsmann and Linklight Ventures will invest Rs 37 crore and Rs 6.8 crore, respectively. Mirabilis, Firstport and Dharmayug Investments will contribute the remaining amount.
Nat Habit to Use Funds for Expansion and Brand Building
According to the filings, Nat Habit will use the fresh proceeds for general corporate purposes, expansion, brand building and other requirements. Of the total proceeds, Rs 2.6 crore will be used to reduce the employee stock ownership plan (ESOP) pool.
According to Entrackr’s estimates, the company’s post-money valuation stood at around Rs 800 crore. Moneycontrol reported Nat Habit’s fresh funding in July.
Following the fresh share issue, Trident Growth Partners will hold an 11.44% stake in the company, while existing investor Bertelsmann will hold 17.54% of the cap table.
The filing also states that, before the fresh issue, co-founders Swagatika Das and Gaurav Agarwal each held a 16% stake in the company.
Nat Habit Rebrands as Breathe Life
Nat Habit has rebranded itself as Breathe Life, marking a shift in its positioning from an Ayurvedic brand to a broader lifestyle proposition.
The company sells Ayurvedic personal care products, including shampoos, face washes and moisturisers.
Nat Habit Financial Performance
Nat Habit is yet to file its annual statements for FY26. In FY25, its revenue from operations grew 47.2% year-on-year to Rs 106 crore, while its losses increased to Rs 29 crore during the same period.
FAQs
1. How much funding is Nat Habit raising?
Nat Habit is raising Rs 142.6 crore ($15 million) in a fresh funding round.
2. Who is leading Nat Habit’s funding round?
Trident Growth Partners is leading the round with an investment of Rs 91 crore.
3. What is Nat Habit’s post-money valuation?
According to Entrackr’s estimates, the company’s post-money valuation stood at around Rs 800 crore.
4. How will Nat Habit use the fresh funding?
The company plans to use the proceeds for general corporate purposes, expansion, brand building and other requirements. Rs 2.6 crore will also be used to reduce the ESOP pool.
5. What was Nat Habit’s revenue in FY25?
Nat Habit’s revenue from operations grew 47.2% year-on-year to Rs 106 crore in FY25, while its losses increased to Rs 29 crore.
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