Team SSI

Startup Spotlight India brings the latest on startups, innovations, and entrepreneurs, empowering readers with inspiring stories and market insights.

Amul: India’s Most Trusted Dairy Brand Built from Farmer-Led Revolution

Have you ever just grabbed a slice of bread, spread Amul butter on it, and realized, “Wow, this is it”? Or maybe when you’re feeling the heat of a Delhi summer, that melting Amul ice cream hits differently. For a lot of us, Amul is one of those everyday things we don’t think twice about. […]

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Grand Theft Auto 6: How the Game can Change the Gaming Industry Forever

There are video games… and then there’s Grand Theft Auto. Few franchises carry the kind of cultural weight and mainstream attention that GTA does. So when Rockstar confirmed that GTA 6 is on the horizon, the industry didn’t just pay attention — it braced itself. But this isn’t just about hype. Based on what we […]

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35 Entrepreneurs Take Center Stage at India’s Biggest Cricketing Stage as Razorpay Launches Brand Campaign on Jio Hotstar

INDIA, Bengaluru, 6th May 2025: In a first-of-its-kind celebration of entrepreneurship, Razorpay, India’s Leading Full-Stack Payments and Banking Platform for Businesses, has today launched its most audacious brand campaign yet – ‘Backing India’s Boldest’. The company is using India’s biggest cricketing screen time not to push its product, but to platform 35 homegrown startups and […]

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Why Short-Form Video is the King of Social Media Marketing

In the swift-moving realm of social media, where moments of focus are fleeting, short-form video has emerged as a commanding presence in digital marketing. Platforms such as TikTok, Instagram Reels, and YouTube Shorts have elevated these concise clips into a vital means for brands to connect with audiences, encourage purchases, and remain pertinent amid constant […]

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FitFeast: From Shark Tank to Your Snack Shelf

Okay, let’s be real. When you think “protein snacks,” does your mind wander to chalky bars and bland shakes? Yeah, ours too. But then there’s FitFeast, a brand that’s shaking things up (pun intended!) by making protein-packed goodies that actually make your taste buds happy. And their story? It’s pretty inspiring, especially after their recent […]

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The Bear House: More Than Just Clothes – A Startup Story Brewing Style in India

Highlights Ever feel like your wardrobe needs a serious upgrade without emptying your bank account? Enter The Bear House, a menswear brand that’s been quietly building a buzz for its knack for blending European chic with a price tag that feels just right for the Indian market. And if you caught them on Shark Tank […]

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Five Steps to Build a Scalable Startup in India

Building a Scalable Startup in India – Summary Building a scalable startup is not an easy task, especially in a large and diverse country like India. One needs to follow all the right steps even a small mistake can prove to be fatal. Strategic planning and effective execution a key behind the success of any […]

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Top 5 Game-Changing Advertising Strategies For 2025

Top Ad Trends of 2025 – Timeline Summary The domain of advertising has always depended on rapid technological advancements, shifting consumer behaviors, and the increasing importance of authenticity and engagement. In 2025, it has become crucial for brands to stay ahead in an ever-evolving digital marketplace, leveraging the most effective advertising practices is essential for […]

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Innovations And Challenges Powering The EVs Infrastructure in 2025

The Future of Electric Vehicle Charging Infrastructure The electric vehicle (EV) sector is experiencing phenomenal growth, with charging infrastructure emerging as a vital component in facilitating this transformation. As a larger number of individuals transition to electric mobility, the demand for accessible and efficient charging stations intensifies. This article examines the current state of electric […]

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Top 10 Ways In Which Social Media is Shaping The Future of Retail

Social media is placing a crucial role in transforming the retail industry.With the userbase or billions, social media platforms such as Instagram, TikTok, Facebook, and Pinterest are connecting businesses with their customers effortlessly. In this article, we will take a look at ten meaningful ways social media is changing the future of retail. 1. Social […]

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