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Pune: As more consumers in India shift towards healthier eating habits, nutrition-focused snack brands are seeing rapid growth. Among the emerging names in this space is Cravewell, a Pune-based brand that is focusing on affordable, high-protein snacking options for everyday consumers.
Founded by Ritesh Shetiya, Cravewell offers a range of products including High Protein Oats, High Protein Chips, Granola Barks, and premix products. The brand has positioned itself in the affordable nutrition segment, with products priced between ₹70 and ₹350, aiming to make healthier food options more accessible to a wider audience.
The company is built on the idea that healthy eating should be simple, tasty, and affordable. Instead of targeting only premium health consumers, the brand is focusing on students, working professionals, and fitness-conscious individuals who want better snack options without significantly increasing their daily food expenses.
India’s healthy snacking market has been growing steadily, driven by increasing awareness about fitness, protein intake, and clean eating. Many consumers are now reading nutrition labels and looking for snacks that offer more than just taste. Cravewell is entering this market with a focus on protein-rich and convenient products that fit into modern lifestyles.
The company plans to expand its product range and reach more customers through its website and online platforms. As demand for better-for-you snacks continues to grow in India, Cravewell aims to build its presence as a reliable and affordable healthy snacking brand in the market.
Website – www.thecravewell.com
