Jar Raises Rs 29 Crore From Unitary Fund at 23% Higher Valuation
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Khushi Jain
- September 18, 2026
Gold savings platform Jar has raised Rs 29 crore from existing backer Unitary Fund, with the funding coming at a premium that increased the Bengaluru-based company’s valuation by 23% from its previous round.
According to the company’s regulatory filings, Jar’s board approved the allotment of 1,70,589 Series B2 compulsorily convertible preference shares (CCPS) at an issue price of Rs 1,700 per share. Unitary Fund invested the entire Rs 29 crore in the round.
The company plans to use the fresh funds to meet its working capital requirements and for general corporate purposes, according to the filings.
The fresh capital comes as Jar had been in discussions to raise $100 million from investors, including WestBridge Capital. Sources said discussions with WestBridge and other potential investors appear to have fizzled out. However, sources assert that the company has been operating profitably for the past year.
Regulatory Scrutiny
The funding comes amid regulatory scrutiny of the digital gold savings sector. While Jar and other digital gold savings platforms do not fall under the regulatory ambit of SEBI, Bengaluru Police registered an FIR against the company over allegations of unauthorised collection of money from users against digital gold without the required regulatory approvals.
The Karnataka High Court refused to quash the FIR and allowed the investigation to continue.
Sources said regulatory concerns have made investors more cautious about backing digital gold savings platforms. Following the FIR against Jar, larger fintech players such as GPay, PhonePe and Paytm are also not promoting digital gold in the way they used to.
Valuation and Ownership
As per Entrackr’s estimates, Jar’s post-money valuation stood at around Rs 3,155 crore in this round, 23% higher than Rs 2,565 crore in its previous round.
Following the latest allotment, Tiger Global holds a 9.60% stake in Jar, while Unitary Fund owns 9.50%. WEH Ventures and Motherson Lease Solution hold 2.52% and 0.89%, respectively.
Co-founders Arkalagud Gowrishankar Nishchay Babu, Misbah Ashraf and Captain Prashant Priya hold 25.23%, 16.64% and 7.40%, respectively.
Jar has raised more than $60 million to date from the above investors.
Business and Financial Performance
Jar operates a savings and investment platform that allows users to automate savings and invest in digital gold. The company has also expanded into jewellery through its Nek vertical and insurance offerings. Sources said its D2C jewellery brand has been scaling rapidly.
The startup reported Rs 208 crore in operating revenue in FY25, while its gross revenue stood at around Rs 2,450 crore.
Jar also narrowed its losses and claimed to have turned profitable in the second half of FY25.
FAQs
1. How much funding has Jar raised in its latest round?
Jar has raised Rs 29 crore from existing backer Unitary Fund.
2. At what valuation was Jar valued in the latest round?
Jar’s post-money valuation stood at around Rs 3,155 crore, according to Entrackr’s estimates.
3. How does Jar plan to use the fresh funds?
The company plans to use the funds for working capital requirements and general corporate purposes.
4. What is Jar’s business model?
Jar operates a savings and investment platform that allows users to automate savings and invest in digital gold. It has also expanded into jewellery and insurance offerings.
5. How much operating revenue did Jar report in FY25?
Jar reported Rs 208 crore in operating revenue in FY25, while its gross revenue stood at around Rs 2,450 crore.
