Plum’s Revenue Jumps 28% to Rs 515 Cr in FY26; Profit Nearly Doubles
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Startup Spotlight India
- September 3, 2026
The D2C beauty and personal care segment is witnessing increased activity from larger consumer companies, with established digital-first brands emerging as potential acquisition targets. Against this backdrop, Bengaluru-based Plum reported a 28% rise in revenue to cross Rs 500 crore in FY26, while its profit nearly doubled during the year.
Plum’s revenue from operations increased 28% year-on-year to Rs 515 crore in FY26, compared with Rs 402 crore in FY25, according to its financial statements sourced from the Registrar of Companies (RoC).
Founded in 2013, Plum sells skincare, bodycare, fragrances, haircare and gifting products through its own website and third-party e-commerce platforms, including Amazon, Nykaa and Flipkart.
Revenue from product sales remained the company’s only operating revenue stream during FY26. In addition to its core business, Plum earned Rs 14.3 crore from interest income and gains on mutual fund investments, taking its total income to Rs 529.3 crore during the fiscal.
Plum’s expenses in FY26 remained largely concentrated around customer acquisition and production costs. Advertising and promotional expenses increased more than 32% year-on-year to Rs 184.4 crore, making it the company’s largest expense during the fiscal.
The cost of materials consumed also rose 28% to Rs 184.4 crore, while employee benefit expenses increased 12% to Rs 47.6 crore.
Apart from these major cost heads, Plum also incurred expenses related to storage, commissions, transportation, legal services and other operational overheads. Overall, these expenses took the company’s total expenditure to Rs 481 crore in FY26.
The company’s faster revenue growth supported an improvement in profitability during FY26, with profit nearly doubling to Rs 49 crore from Rs 25 crore in FY25. For every rupee of operating revenue, Plum spent Rs 0.93 during the year.
The improvement in Plum’s bottom line was also reflected in its key profitability metrics. Its EBITDA margin stood at 8.12% in FY26, while ROCE improved to 13.2%.
The company ended FY26 with Rs 305.6 crore in current assets, including Rs 92 crore held in cash and bank balances.
Plum has raised over $50 million across multiple funding rounds. Its largest fundraise came in March 2022, when the company secured $35 million in a Series C round led by A91 Partners, with participation from existing investors Unilever Ventures and Faering Capital.
In India’s competitive D2C beauty market, Plum competes with brands such as Juicy Chemistry, WOW Skin Science, Mamaearth and SUGAR Cosmetics, among others.
India’s D2C beauty and wellness segment has witnessed a series of deals as large consumer companies look to add established digital-first brands to their portfolios.
Hindustan Unilever Limited acquired a 90.5% stake in Minimalist at a pre-money valuation of Rs 2,955 crore, while Honasa Consumer acquired The Derma Co as part of its expansion in the beauty and personal care segment.
More recently, L’Oréal’s reported acquisition of Innovist has further highlighted the growing interest from large strategic players in India’s D2C beauty market.
FAQs
1. What was Plum’s revenue in FY26?
Plum’s revenue from operations increased 28% year-on-year to Rs 515 crore in FY26, compared with Rs 402 crore in FY25.
2. How much profit did Plum report in FY26?
Plum’s profit nearly doubled to Rs 49 crore in FY26 from Rs 25 crore in FY25.
3. What products does Plum sell?
Plum sells skincare, bodycare, fragrances, haircare and gifting products through its own website and third-party e-commerce platforms such as Amazon, Nykaa and Flipkart.
4. How much funding has Plum raised?
Plum has raised over $50 million across multiple funding rounds. Its largest fundraise was a $35 million Series C round in March 2022, led by A91 Partners.
5. Who are Plum’s competitors in the D2C beauty market?
Plum competes with brands including Juicy Chemistry, WOW Skin Science, Mamaearth and SUGAR Cosmetics in India’s D2C beauty market.
