Sorry Sugar Appoints Palash Arneja as Founder and CEO
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Khushi Jain
- October 8, 2026
Zero-added-sugar beverage brand Sorry Sugar has appointed Palash Arneja as its Founder and CEO.
Arneja had earlier incubated the brand with Wolfpack Labs and will now lead its product, distribution and business growth strategy.
The appointment follows Sorry Sugar’s recent funding round. Last month, the company raised $1 million in a seed funding round led by the Dhanuka family and Amishi London.
Arneja previously built BLA BLI BLU, which the company said scaled to Rs 1,000 crore in under a year. Before that, he was associated with Unikon.ai, Deloitte and HSBC.
Sorry Sugar currently operates in the flavoured coffee segment, offering products positioned as zero-added-sugar, prebiotic and fibre-rich. The brand uses monk fruit as a sweetener along with prebiotic fibre.
The company plans to expand its presence across online and offline channels and move beyond coffee into other everyday consumption categories.
As Founder and CEO, Arneja will oversee product development, market expansion and the broader business strategy as part of this expansion.
Sorry Sugar was initially incubated with Wolfpack Labs. Under Arneja’s leadership, the company plans to build a broader portfolio focused on reducing added sugar in everyday consumption while expanding its presence in India.
FAQs
1. Who has been appointed as the Founder and CEO of Sorry Sugar?
Palash Arneja has been appointed as the Founder and CEO of Sorry Sugar.
2. How much funding did Sorry Sugar recently raise?
Sorry Sugar raised $1 million in a seed funding round led by the Dhanuka family and Amishi London.
3. What products does Sorry Sugar currently offer?
Sorry Sugar operates in the flavoured coffee segment, offering products positioned as zero-added-sugar, prebiotic and fibre-rich.
4. What sweetener does Sorry Sugar use?
The brand uses monk fruit as a sweetener along with prebiotic fibre.
5. How does Sorry Sugar plan to expand?
The company plans to expand across online and offline channels and move beyond coffee into other everyday consumption categories.
