What Is the Digital Commerce Coalition? Launched by Amazon, Meesho, Swiggy, Zepto and Eternal
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Startup Spotlight India
- June 2, 2026
Leading ecommerce and quick-commerce companies including Amazon, Meesho, Eternal (formerly Zomato), Swiggy, and Zepto have come together to launch the Digital Commerce Coalition (DCC), a new industry-led body focused on supporting the long-term growth and development of India’s digital commerce sector.
The coalition aims to advance key priorities such as consumer trust, responsible innovation, and inclusive economic participation. It will act as a platform for stakeholder engagement, policy discussions, knowledge sharing, and industry collaboration to support the future-ready growth of the sector.
DCC will focus on areas where collective action can create a broader impact, including improving customer experiences, strengthening supply chains, supporting delivery partners, expanding opportunities for entrepreneurs and small businesses, and contributing to India’s economic development.
Speaking on the launch, Zepto Chief Policy Officer Rachit Ranjan said India’s digital commerce sector is at an important turning point, where decisions made today will influence how MSMEs access markets, how supply chains evolve, and how consumer trust is maintained. He added that addressing these priorities requires industry-wide collaboration rather than efforts by individual companies.
The coalition has appointed New Delhi-based public policy consulting firm Koan Advisory Group as its secretariat. The firm will support research initiatives, stakeholder engagement, and policy-related activities undertaken by the body.
The launch comes as India’s digital commerce market continues to witness rapid growth, driven by increasing internet penetration, rising adoption across smaller cities, and the expansion of ecommerce and quick-commerce business models. Industry estimates suggest the market could grow from approximately $165 billion today to nearly $450 billion over the next five years, accounting for around 22% of India’s overall retail gross merchandise value (GMV).
At the same time, the sector is facing increased regulatory attention around issues such as competition, marketplace practices, consumer protection, and labour welfare, making industry coordination increasingly important.
Notably, Walmart-backed Flipkart is not among the founding members of the coalition. Reliance-owned digital commerce platforms are also absent from the member list.
With the launch of the Digital Commerce Coalition, some of India’s largest ecommerce and quick-commerce companies are seeking to create a dedicated platform for policy engagement, industry collaboration, and sustainable growth as the sector enters its next phase of expansion.
FAQs About the Digital Commerce Coalition (DCC)
Q1. What is the Digital Commerce Coalition (DCC)?
The Digital Commerce Coalition is a newly launched industry body formed by leading ecommerce and quick-commerce companies to support the sustainable growth of India’s digital commerce ecosystem.
Q2. Which companies are part of the Digital Commerce Coalition?
The founding members include Amazon, Meesho, Eternal (formerly Zomato), Swiggy, and Zepto.
Q3. What are the main objectives of the coalition?
The coalition aims to promote consumer trust, responsible innovation, economic inclusion, stronger supply chains, better customer experiences, and greater opportunities for MSMEs and entrepreneurs.
Q4. Who will manage the coalition’s research and policy activities?
Koan Advisory Group, a public policy consulting firm based in New Delhi, has been appointed as the coalition’s secretariat.
Q5. Why is the launch of DCC significant?
The coalition comes at a time when India’s digital commerce market is rapidly expanding and facing greater regulatory scrutiny, making industry collaboration and policy engagement increasingly important for long-term growth.
