Meesho to acquire Kirana Club in Rs 202 Cr deal
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Kinjal Rajpurohit
- June 13, 2026
E-commerce marketplace Meesho has approved the acquisition of a 100% stake in Singapore-based Kirana Club along with an additional 0.41% stake in its Indian subsidiary, Retail Pulse Labs Private Limited (RPLPL), for a total consideration of Rs 202.08 crore.
According to a stock exchange filing, the transaction will be completed in three tranches.
Upon completion, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will come under Meesho’s control through Kirana Club. The acquisition is expected to be finalized by FY27.
The company stated that the transaction will be executed through a share purchase agreement and other related documents.
Founded by Anshul Gupta and Aishwarya Jain, Kirana Club operates a digital platform catering to kirana retailers. Its subsidiary, Retail Pulse Labs, runs a B2B e-commerce marketplace that connects small retailers with FMCG brands and distributors, primarily across tier II, III, IV, and rural markets. The platform claims to serve more than 4.1 million registered retailers.
The acquisition marks Meesho’s entry into the B2B commerce space for kirana stores and strengthens its presence in India’s grocery and general trade ecosystem. According to the company, kirana and general trade channels contribute over 90% of India’s estimated $650 billion grocery market.
Kirana Club follows an asset-light marketplace model, enabling retailers to discover, compare, and order FMCG and grocery products from brands and distributors. The platform also provides pricing insights, product discussions, and scheme discovery tools designed for small retailers in non-metro markets.
For FY26, Retail Pulse Labs reported revenue of Rs 15.84 crore with a net loss of Rs 30 lakh. Kirana Club recorded revenue of Rs 33.27 lakh and a net loss of Rs 5.37 crore during the same period.
The transaction will provide a complete exit to Kirana Club’s existing investors. Meanwhile, founders Anshul Gupta and Aishwarya Jain will continue to lead the business after the acquisition, with Kirana Club operating independently within the Meesho group.
Through the acquisition, Meesho aims to leverage its logistics network, supplier base, and marketplace infrastructure to expand product categories, enhance fulfilment capabilities, and deepen its reach among small retailers across underserved markets.
FAQs
1. Why is Meesho acquiring Kirana Club?
Meesho is acquiring Kirana Club to enter the B2B commerce segment for kirana stores and strengthen its presence in India’s grocery and general trade market.
2. What is the value of the acquisition deal?
The acquisition is valued at Rs 202.08 crore and includes a 100% stake in Kirana Club and an additional 0.41% stake in Retail Pulse Labs Private Limited (RPLPL).
3. What does Kirana Club do?
Kirana Club operates a digital platform that helps kirana retailers discover, compare, and order FMCG and grocery products from brands and distributors.
4. Will Kirana Club continue to operate independently after the acquisition?
Yes, Kirana Club will continue to function independently within the Meesho group, with founders Anshul Gupta and Aishwarya Jain continuing to lead the business.
5. How many retailers does Kirana Club serve?
Kirana Club claims to have more than 4.1 million registered retailers, primarily across tier II, III, IV, and rural markets in India.
