Amazon Ads to Host Global Peak Season Summit 2026 in Delhi and Mumbai
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Khushi Jain
- September 16, 2026
Amazon Ads is set to host the Global Peak Season Ads Summit 2026 in Delhi and Mumbai this October, ahead of the year-end shopping season in the United States.
The events are aimed at helping Indian global sellers prepare their products, advertising campaigns and export strategies for the upcoming shopping period in the US, including Black Friday and Cyber Monday.
The Delhi edition will be held on October 14, a Wednesday, at The Leela Ambience Convention Hotel. It will run from 10 am to 5 pm as a full-day, in-person event.
The Mumbai edition will take place on October 22, a Thursday, at Sofitel Mumbai BKC, in an evening format from 4:30 pm to 10 pm.
Entry to both summits is free, but attendance is by invitation only and limited to Global sellers, with seats confirmed on a curated basis.
Registration opens on September 15, 2026. Amazon Ads has encouraged interested sellers to register early given the limited nature of the invitations.
What Sellers Can Expect
Both editions are focused on helping India’s global selling community prepare for one of the largest shopping periods of the year in the US.
The summits are aimed at existing sellers who already export through Amazon’s international marketplaces.
The events will feature a mix of formats, with main stage sessions covering advertising strategies for the holiday season. The sessions will focus on key shopping events from Black Friday and Cyber Monday through Christmas and New Year.
The sessions will cover Amazon Ads across the full funnel, including Sponsored Products, Sponsored Brands and Sponsored Display, as well as Amazon DSP and Amazon Marketing Cloud.
Sellers will get an opportunity to meet Amazon Ads leadership. The events will also feature seller panel discussions and roundtables with founders and CXOs who actively advertise on Amazon.
Sellers will receive a detailed checklist of Ads strategies for the season, prepared with Amazon Ads experts. The events will also feature live demos of Sponsored Products Video and Creative Agent, Amazon Ads AI tool for building ad creatives, along with a first look at new ad products.
Consultations and Partner Booths
Sellers can visit Ads consultation booths for a detailed review of their advertising accounts, including their past campaign performance and areas for improvement before the peak season.
Registered sellers can also apply for a 10-minute one-on-one Ads clinic with Amazon Ads experts and Service Provider Network partners, using their own accounts. The clinic slots are limited and will be offered to shortlisted registrants.
Both cities will have booths from empanelled Amazon Service Provider Network partners, where sellers can seek help with their campaigns and creatives.
The Delhi edition will additionally feature an AI Experience Centre, where sellers can try Amazon’s AI-powered tools, including Product Opportunity Explorer, Listing Enhancer and Seller Assistant, and build their own ads at the AI Creative Studio.
Eligible sellers can also sign up for the Ads RISE programme, which offers two months of Ads consultation at no additional cost. Participation is voluntary and subject to terms and conditions.
The full speaker line-up and detailed agenda for both cities will be shared in the coming weeks.
For sellers planning to attend, the summit is intended to help them prepare their Ads campaigns ahead of the peak shopping season while building familiarity with AI tools available for listings, creatives and growth.
Sellers can register for the Delhi edition here, and for the Mumbai edition here.
FAQs
1. What is the Global Peak Season Ads Summit 2026?
It is an Amazon Ads event aimed at helping Indian global sellers prepare for the upcoming US peak shopping season.
2. When will the Delhi summit take place?
The Delhi edition will be held on October 14 at The Leela Ambience Convention Hotel from 10 am to 5 pm.
3. When will the Mumbai summit take place?
The Mumbai edition will take place on October 22 at Sofitel Mumbai BKC from 4:30 pm to 10 pm.
4. Is entry to the summits free?
Yes, entry to both summits is free, but attendance is by invitation only and limited to Global sellers.
5. When does registration open?
Registration opens on September 15, 2026.
