e-Sprinto Enters B2C Market With G1 Family Electric Scooter Starting at Rs 89,999
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Khushi Jain
- October 13, 2026
Electric two-wheeler maker e-Sprinto has entered the business-to-consumer (B2C) market with the launch of its G1 family electric scooter, priced at Rs 89,999 onwards. The startup aims to expand beyond its existing business-to-business (B2B) fleet operations and reach individual consumers.
The G1 is available in three variants priced at Rs 89,999, Rs 94,999 and Rs 99,999, respectively, with all prices ex-showroom Delhi. The variants come with battery options of 2 kWh, 2.5 kWh and 3 kWh, offering claimed ranges of up to 80 km, 100 km and 130 km on a single charge, respectively.
The scooter features three riding modes: Eco, City and Sport. These modes offer maximum speeds of 30 kmph, 40 kmph and 50 kmph, respectively.
According to the startup, the G1 was developed over nearly two years of research and development and is designed for families and everyday commuters. Customer deliveries are scheduled to begin on January 1, 2027.
e-Sprinto is targeting sales of around 5,000 G1 units by March 2027, cofounders Atul Gupta and Shalu Gupta told Inc42.
The launch comes as electric two-wheeler makers look to expand into the family scooter segment, which has traditionally been dominated by petrol-powered models. Ather Energy offers its family-focused Rizta range, while Simple Energy entered the segment with its Wave scooter in 2026, priced from Rs 1.09 lakh.
Ola Electric has also expanded its S1 portfolio across price points, including scooters priced below Rs 1 lakh. The trend reflects a broader effort by EV makers to reach households and everyday commuters beyond performance-focused models and early adopters. Affordability, comfort, storage, reliability and after-sales service are emerging as key areas of competition.
From Fleet Operations to Consumer Mobility
Founded in 2022 by Vinod Gupta, Atul Gupta and Shalu Gupta, e-Sprinto has built its business around electric two-wheelers for commercial and fleet customers.
The startup says it has more than 70,000 vehicles on Indian roads. It operates three manufacturing facilities with a combined annual production capacity of 1.5 lakh units.
Its B2B customer ecosystem includes mobility and fleet operators such as Zypp Electric, Hala Mobility, Ride EV, Bike Bazaar and Shadowfax, among others. The startup also works with delivery and quick commerce businesses through its partners.
e-Sprinto’s entry into the B2C market follows a 1,564% month-on-month increase in its monthly electric scooter registrations to 1,997 units in September, according to Vahan data.
The cofounders attributed the growth partly to festive demand and the commissioning of a third manufacturing facility in July. The new facility doubled production capacity and helped the startup fulfil pending orders.
The cofounders also claimed that e-Sprinto typically sells twice as many scooters as are recorded on the Vahan portal because its portfolio includes low-speed scooters that do not require registration.
According to the cofounders, vehicles deployed in e-Sprinto’s commercial operations have an uptime of over 97%. They said operating in demanding fleet environments has helped the startup understand vehicle reliability, servicing requirements and performance across geographies.
The G1 differs from the startup’s fleet-oriented products in its battery configuration and design. While e-Sprinto’s B2B scooters use swappable batteries, the G1 features a fixed battery, larger 12-inch tyres and seating designed for families.
The cofounders said the B2C expansion is intended to diversify the startup’s customer base and reduce its dependence on fleet demand. While commercial customers drive volumes, the dealership network is expected to help e-Sprinto reach individual buyers.
However, dealer margins and the cost of building a retail network could affect profitability initially. The cofounders expect unit economics to improve as sales volumes increase and plan to use the startup’s existing manufacturing and service capabilities to support the expansion.
They said e-Sprinto is bootstrapped and EBITDA profitable, with no plans to raise external capital in the near term. The startup expects its revenue to double year-on-year in FY27 but did not disclose its FY26 revenue. It is also targeting a double-digit EBITDA margin.
Dealership Expansion and Growth Plans
To support its B2C push, e-Sprinto plans to add around 10 dealers a month, targeting approximately 150 dealerships by FY28. The outlets will be standalone dealerships.
The expansion will initially focus on northern India, followed by western and southern markets. The startup plans to enter eastern India in a later phase.
e-Sprinto will fund the expansion through internal accruals and promoter capital. Alongside the dealership rollout, the company is investing in research and development and hiring additional employees.
According to the cofounders, its workforce has grown from around 10 employees in its first year to approximately 260.
The expansion comes amid growth in India’s electric two-wheeler market. Registrations rose 12.2% month-on-month to 2.07 lakh units in September, with TVS and Bajaj together accounting for half the market.
The sector has also attracted investor funding in recent months. In Q3 2026, River raised $120 Mn, Yulu secured $93 Mn and Ultraviolette raised $85 Mn.
FAQs
1. What is the price of e-Sprinto’s G1 electric scooter?
The G1 is available in three variants priced at Rs 89,999, Rs 94,999 and Rs 99,999, ex-showroom Delhi.
2. What is the claimed range of the e-Sprinto G1?
The three variants offer claimed ranges of up to 80 km, 100 km and 130 km on a single charge, with battery options of 2 kWh, 2.5 kWh and 3 kWh, respectively.
3. When will e-Sprinto begin G1 deliveries?
Customer deliveries are scheduled to begin on January 1, 2027.
4. What are e-Sprinto’s sales and dealership targets?
The startup is targeting sales of around 5,000 G1 units by March 2027 and approximately 150 dealerships by FY28.
5. How does e-Sprinto plan to fund its B2C expansion?
The startup plans to fund its expansion through internal accruals and promoter capital. Its cofounders said e-Sprinto is bootstrapped and EBITDA profitable, with no plans to raise external capital in the near term.
