Ecosys Raises Rs 5 Crore in Pre-Series A Funding Led by GVFL Prarambh Fund

Khushi Jain
September 17, 2026

Laundry and home cleaning brand Ecosys has raised Rs 5 crore in a pre-Series A funding round led by GVFL Prarambh Fund, with participation from Proteus Partners, backed by operator-investors Puru Gupta and Sreejith Moolayil.

The latest round takes Ecosys’ total funding raised to Rs 7.94 crore.

The proceeds will be used to build the brand, reach more consumers through digital channels and develop new formats across laundry and home cleaning, Ecosys said in a press release.

Founded in 2017 by Sumit Goyal and Chirag Dangi, Ecosys is a laundry care brand focused on making everyday laundry simpler and more convenient.

Its 20-ml laundry pods use a water-soluble PVA film and combine detergent, fabric softener and stain remover in a single pre-measured dose. Designed for washing machines, the pods eliminate the need for measuring, pouring or using multiple laundry products.

The Mumbai-based company is focused on transforming the way Indian households do laundry by shifting consumers from traditional powder and liquid detergents to laundry pods.

Ecosys’ laundry pods are designed for both top-load and front-load washing machines. The brand aims to make laundry simpler and more convenient while driving a broader consumer habit shift towards the pod format in India.

According to market research, India’s household cleaners market is growing at nearly 14% annually, more than double the global growth rate.

Ecosys said it is positioning itself as a premium, convenience-led brand and sells its products through quick-commerce and e-commerce channels.

Laundry And Home Cleaning Startup Market

India’s laundry and home-cleaning startup segment is seeing increased adoption of sustainable, concentrated and water-efficient formats, including laundry pods, plant-based detergents, refill solutions and low-waste packaging.

Koparo raised Rs 14.5 crore in an extended pre-Series A round last year, while Cleevo secured $1 million in a seed round.

Beco, which offers plant-based home and personal-care products, including laundry liquids and floor cleaners, raised $10 million from Tanglin Venture Partners.

Scrubsy raised Rs 27 crore from V3 Ventures in August this year.

FAQs

1. How much funding has Ecosys raised in its latest round?
Ecosys has raised Rs 5 crore in a pre-Series A funding round.

2. Who led Ecosys’ latest funding round?
The round was led by GVFL Prarambh Fund, with participation from Proteus Partners.

3. What is Ecosys’ total funding raised?
The latest round takes Ecosys’ total funding raised to Rs 7.94 crore.

4. What are Ecosys laundry pods made with?
Ecosys’ 20-ml laundry pods use a water-soluble PVA film and combine detergent, fabric softener and stain remover in a single pre-measured dose.

5. Where does Ecosys sell its products?
Ecosys sells its products through quick-commerce and e-commerce channels.