Sony India Profit Rises 19% Despite Flat TV and Audio Sales
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Khushi Jain
- October 23, 2026
Sony India reported revenue from operations of Rs 7,917.99 crore for the financial year ended March 31, 2026, up 0.85% from Rs 7,851.08 crore in FY25. Net profit increased 19% to Rs 186.88 crore from Rs 157.03 crore a year earlier, even as television and audio revenue remained flat.
According to the company’s Registrar of Companies filing, television and audio sales stood at Rs 6,529 crore in FY26, unchanged despite the reduction in GST on large-screen televisions.
Sony India remains below its historical peak, when revenue crossed Rs 11,000 crore in FY15, before its parent company exited the phone and laptop businesses. FY26 revenue remains more than a quarter below that level.
Cost Reductions Support Profit Growth
Sony India’s profit growth was partly supported by lower royalty payments and advertising expenses.
Royalty payments to the parent company for the Sony trademark declined 5.92% to Rs 260.26 crore in FY26 from Rs 276.66 crore in FY25, resulting in savings of Rs 16.40 crore.
Advertising and promotion expenses also fell to Rs 182.58 crore from Rs 183.71 crore. Together, the two reductions lowered expenses by Rs 17.53 crore, while net profit increased by Rs 29.85 crore.
Total expenses rose to Rs 7,770.15 crore from Rs 7,704.58 crore. Total income, including other income, increased 1.32% to Rs 8,022.73 crore. Net margin improved to 2.4% from 2.0%.
India is currently Sony’s fourth-largest market after the United States, China and Japan. The company aims to move India into third place, ahead of Japan.
Gaming and Cameras Account for Revenue Growth
Sony India’s businesses include an audio-visual segment covering televisions, home theatre systems and personal audio, as well as a segment covering gaming consoles and digital cameras.
Revenue from gaming and cameras increased to Rs 1,389 crore in FY26 from Rs 1,322 crore in FY25, an increase of Rs 67 crore, or about 5%.
Total company revenue increased by Rs 66.91 crore over the same period. This means the gaming and camera segment accounted for almost the entire increase in total revenue, while television and audio sales remained flat.
Television and audio products continue to account for about 82% of Sony India’s sales. The flat performance of this segment therefore limited overall revenue growth.
The FY25 segment split presented in the source was calculated from the company’s filing totals, with the two segment figures adding up to reported revenue in both years.
The filing does not specify a reason for the flat television and audio sales. Sony India’s directors’ report described FY26 as a year of building a stronger base in a challenging market. The company also said it maintained its share of the premium segment.
GST Reduction Fails to Lift Sony India’s Television Revenue
On September 3, 2025, the GST Council moved all televisions to an 18% tax rate from September 22, 2025. Previously, televisions larger than 32 inches attracted a GST rate of 28%.
Sony India passed on the tax reduction to consumers by lowering Bravia prices by Rs 5,000 to Rs 71,000 on televisions ranging from 43 inches to 98 inches.
However, a Counterpoint Research report on the 2025 smart TV market showed that shipments were broadly flat for the year. Shipments in the December quarter increased 10%, supported by festive offers and the tax reduction.
Consumer demand shifted towards larger screens. The 43-inch category recorded the highest unit shipments, while televisions measuring 55 inches and above drove growth. The Rs 40,000 to Rs 50,000 price band also outperformed the market.
Despite these market developments, Sony India’s television and audio revenue remained unchanged at Rs 6,529 crore in FY26.
What the TCL Deal Means for Bravia
Sony is transferring control of its home entertainment business to TCL Electronics through a proposed new company.
In a statement dated January 20, 2026, Sony said TCL Electronics would hold a 51% stake in the new home entertainment company, while Sony would retain 49%. TCL is paying approximately 75.4 billion yen for the transaction.
The venture is scheduled to begin operations in April 2027, subject to regulatory approval. Televisions will continue to carry the Sony and Bravia names, while TCL will provide the panels and manufacturing facilities behind them.
In India’s premium television market, Sony competes with Samsung and LG, while Xiaomi, Hisense and Haier compete in lower price segments.
Sony India has not disclosed how the proposed transaction will affect its local operations. The parent company’s statement addresses the global business.
Sony India’s FY26 results show that revenue growth remained limited despite the GST reduction and higher demand for certain television sizes. While gaming and cameras contributed to the increase in total revenue, the television and audio business continued to account for the majority of sales.
FAQs
1. What was Sony India’s revenue in FY26?
Sony India reported revenue from operations of Rs 7,917.99 crore in FY26, up 0.85% from Rs 7,851.08 crore in FY25.
2. How much did Sony India’s net profit increase in FY26?
Net profit increased 19% to Rs 186.88 crore from Rs 157.03 crore in FY25.
3. Why did Sony India’s profit increase despite flat television and audio sales?
Lower royalty payments and advertising expenses contributed to profit growth. These two expense reductions totalled Rs 17.53 crore.
4. Which Sony India business accounted for the increase in total revenue?
The gaming and camera segment generated Rs 1,389 crore in FY26, up from Rs 1,322 crore in FY25, accounting for almost the entire increase in total revenue.
5. What is the proposed ownership structure of Sony and TCL’s home entertainment venture?
TCL Electronics will hold a 51% stake, while Sony will retain 49%. The venture is scheduled to begin operations in April 2027, subject to regulatory approval.
