13 Quick Commerce Platforms in India: Major Players and Emerging Startups

Quick commerce platforms in India now cover more than groceries and household essentials. Alongside Blinkit, Zepto and Swiggy Instamart, the market includes grocery startups such as FirstClub, fashion-focused businesses such as Slikk and KNOT, and rapid-delivery services from established retailers.

These businesses do not follow a single model. Some fulfil orders from neighbourhood warehouses, while others use retail stores or a combination of fulfilment locations. Fashion and beauty services can also have different delivery windows from grocery apps.

This guide covers 13 selected platforms and services operating in India. It includes independent businesses and services run by larger companies, grouped by their main focus. The numbering identifies entries and does not represent a market-share ranking.

For background on the model, read SSI’s guide to what quick commerce is and how it works in India.

Major Quick Commerce Platforms in India

1. Blinkit

Blinkit delivers groceries, fresh produce, personal care products, household essentials and other retail items through a local fulfilment network. Delhi-NCR, Mumbai, Bengaluru, Hyderabad and Ahmedabad are examples of its operating markets.

Its product range extends beyond routine grocery purchases, although the catalogue and delivery availability depend on the customer’s address.

2. Zepto

Zepto is a startup-led quick-commerce operator with a presence across several Indian cities. Its range includes groceries, fruits and vegetables, dairy products, personal care items and household supplies.

Selected operating markets include Mumbai, Bengaluru, Delhi-NCR, Chennai, Hyderabad and Pune. The products available and estimated delivery time vary by locality.

3. Swiggy Instamart

Swiggy Instamart is Swiggy’s quick-commerce offering for groceries and other everyday purchases. It serves markets including Bengaluru, Delhi, Mumbai, Jaipur and Kochi.

The service covers fresh food, packaged groceries, personal care and household products. Its availability should be checked for the delivery address rather than assumed from the city name alone.

4. BigBasket’s bbnow

BigBasket offers rapid grocery delivery through bbnow alongside its wider online grocery business. Its assortment includes fruits and vegetables, dairy, pantry staples, packaged food and household essentials.

Bengaluru, Mumbai, Delhi-NCR and Hyderabad are examples of cities with its quick-delivery service. Customers should distinguish the quick-delivery option from other shopping and delivery options available through BigBasket.

5. Flipkart Minutes

Flipkart Minutes is Flipkart’s quick-commerce service for groceries, daily essentials and other retail categories. Bengaluru, Mumbai and Delhi-NCR are examples of its operating markets within a wider city network.

The service uses nearby fulfilment locations for eligible orders. Delivery estimates depend on the address, stock availability, traffic and demand.

6. Amazon Now

Amazon Now is Amazon’s delivery-in-minutes offering in India. Its operating markets include Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad and Kochi.

It brings rapid delivery into Amazon’s wider shopping ecosystem. Customers need to check their location and the eligible catalogue, as Amazon Now availability differs from standard Amazon delivery coverage.

7. JioMart

JioMart combines a wider digital shopping platform with quick, hyperlocal delivery supported by Reliance Retail’s store network. Its retail-backed approach gives it a different fulfilment structure from platforms built primarily around dedicated dark stores.

Quick-delivery availability, eligible products and estimated arrival times depend on the location and shopping option selected. The entire JioMart catalogue should not be treated as having one delivery window.

Emerging and Specialist Quick Commerce Startups

8. FirstClub

FirstClub is a Bengaluru-focused grocery startup that positions product selection at the centre of its offering. Its range includes fresh produce, dairy, bakery products, staples and packaged food.

The company’s website advertises grocery delivery in 30 minutes. Its emphasis on a curated assortment provides a different approach within a market where speed is a common selling point.

9. Slikk

Slikk is a Bengaluru-based fashion quick-commerce startup offering apparel and accessories. Its website promotes delivery within 60 minutes, subject to service availability.

The company has also been developing its fashion discovery and shopping experience, extending its positioning beyond delivery speed. Its category focus makes it a specialist fashion operator within the broader quick-commerce market.

10. KNOT

KNOT is a fashion-delivery startup whose app advertises 60-minute delivery in Mumbai. It brings products from fashion brands into a rapid-shopping format.

Its advertised Try & Buy service allows customers to try items while the delivery partner waits and keep the products they choose. Availability and the applicable service conditions should be checked in the app.

11. ZILO

ZILO operates a fashion-delivery service in Mumbai, covering clothing and related categories. Its website advertises delivery windows of around 60–120 minutes in selected zones.

The platform also offers home trials, allowing shoppers to try products before deciding what to keep. Its model combines rapid fulfilment with features intended to address sizing and purchase decisions in online fashion.

Fashion and Beauty Services From Established Retailers

12. Myntra M-Now

Myntra M-Now is Myntra’s rapid-delivery service for eligible fashion, beauty and lifestyle products. The company advertises delivery starting in 30 minutes in supported locations.

Bengaluru, Delhi-NCR, Mumbai, Chennai, Jaipur and Lucknow are examples of its markets. M-Now is a service within Myntra, and its coverage differs from Myntra’s standard nationwide delivery network.

13. Nykaa Now

Nykaa Now is Nykaa’s expedited-delivery offering for beauty and personal care purchases. It brings a category-focused assortment into the rapid-delivery market.

Eligible products and service areas depend on the delivery location. Nykaa’s terms describe advertised delivery times as estimates, with actual fulfilment affected by factors such as traffic, rider availability and store operations.

How These Quick Commerce Models Differ

The grocery platforms in this guide focus on food, household supplies and other frequent purchases. FirstClub offers a more curated grocery proposition, while Slikk, KNOT and ZILO concentrate on fashion. Myntra M-Now and Nykaa Now extend the rapid-delivery format through established retail platforms.

Fulfilment arrangements also differ. Neighbourhood warehouses, supermarkets and connected retail stores can all support local delivery. SSI’s guide to how dark stores improve quick-commerce delivery efficiency explains the role of dedicated local fulfilment centres.

For shoppers, the practical comparison is the service available at their address: the product range, total charges, delivery estimate and applicable trial or return conditions.

Updated: 27 October 2026

Frequently Asked Questions

What are quick commerce platforms in India?

They are services that deliver groceries and other retail products from nearby fulfilment locations, with delivery estimates depending on the platform and address.

Which major platforms deliver groceries?

Examples include Blinkit, Zepto, Swiggy Instamart, BigBasket’s bbnow, Flipkart Minutes, Amazon Now and JioMart’s quick-delivery offering.

Which startups focus on rapid fashion delivery?

Slikk, KNOT and ZILO are examples of specialist fashion-delivery startups operating in selected Indian markets.

Are all these platforms independent startups?

No. The list includes independent businesses and delivery services operated by larger retailers and technology companies.

Do quick commerce platforms sell only groceries?

No. Depending on the platform, they also sell apparel, beauty products, personal care items, electronics and household essentials.