Adobe Acquires Indian AI Startup Rilo Less Than a Year After Launch
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Khushi Jain
- September 7, 2026
Adobe has acquired Indian AI startup Rilo less than a year after its launch, as the US software company expands its capabilities in AI-powered marketing automation. Adobe confirmed the acquisition but has not disclosed further details about the deal.
The transaction marks Adobe’s second known acquisition of an Indian startup, following its purchase of Bengaluru-based generative AI video company Rephrase.ai in 2023.
Rilo was founded in September 2025 by IIT Bombay batchmates Dhruv Jaglan and Georgi Boby. The startup developed an AI automation platform designed for marketing and go-to-market teams.
Its technology enabled users to describe workflows in plain English, allowing AI agents to build and execute them across different tools. Rilo supported tasks such as competitor intelligence, prospecting, content repurposing and distribution, sales-call analysis and campaign research.
The platform also enabled customers to create customised AI workflows instead of relying solely on pre-built automations.
Jaglan said more than 10,000 users had built with Rilo within months of its launch.
Announcing the acquisition on LinkedIn, Jaglan said Rilo was joining Adobe to help bring AI to Fortune 500 marketers. He said the startup was initially established with the goal of expanding the use of AI among knowledge workers beyond engineers.
Boby also confirmed the acquisition on LinkedIn, saying Rilo’s mission from the beginning had been to expand the power of AI beyond engineers.
“I’m incredibly proud of the team, what we’ve built and the pace we built it in,” he wrote, adding that joining Adobe would allow the team to continue that mission at a larger scale.
According to media reports, Rilo raised $1 million from investors including Peak XV Partners, DeVC and Day Zero Ventures at a valuation of $10 million.
As part of the deal, Adobe is expected to integrate some of Rilo’s intellectual property and bring its six-member team on board. Rilo’s investors are also expected to receive an exit.
Rahul Gupta, managing partner at Day Zero Ventures, described Rilo’s workflow builder as being ahead of the curve and said it could be valuable to Adobe in enhancing customer experience and productivity.
Rilo will shut down following the acquisition, and its platform will no longer be available to customers. Jaglan said the company will help users move their workflows during the transition.
Adobe has not publicly disclosed where Rilo’s technology will be incorporated into its products.
The acquisition comes as technology companies increasingly use AI agents to automate marketing workflows, including content production and distribution, customer engagement and campaign analysis.
FAQs
1. When was Rilo founded?
Rilo was founded in September 2025 by Dhruv Jaglan and Georgi Boby.
2. What did Rilo’s AI platform do?
Rilo’s platform allowed users to describe workflows in plain English and have AI agents build and execute them across different tools.
3. How much funding did Rilo raise?
According to media reports, Rilo raised $1 million at a valuation of $10 million.
4. How many users had built with Rilo within months of its launch?
Dhruv Jaglan said more than 10,000 users had built with Rilo within months of its launch.
5. What will happen to Rilo after the acquisition?
Rilo will shut down, and its platform will no longer be available to customers. The company will help users move their workflows during the transition.
