Firi Raises $3 Million in Funding Led by 360 ONE Asset
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Khushi Jain
- September 16, 2026
Gurugram-based beauty and personal care quick commerce startup Firi has raised $3 million in a funding round led by 360 ONE Asset.
The round also saw participation from Better Capital, CRED founder Kunal Shah and other angel investors.
Firi plans to use the fresh capital to expand into makeup, fragrances and other beauty categories. The startup also plans to add more dark stores in Gurugram before expanding to other cities.
Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi operates a curated marketplace for beauty and personal care products.
The startup uses AI to analyse product reviews and other information before listing products on its platform.
Firi claims to have analysed more than 50 million reviews and shortlisted around 3,000 products from the global beauty market.
The platform currently offers skincare, haircare and body care products. Deliveries in parts of Gurugram take as little as nine minutes.
Firi started its pilot in January 2026 and began full operations in September 2026.
FAQs
1. How much funding has Firi raised?
Firi has raised $3 million in a funding round led by 360 ONE Asset.
2. Who participated in Firi’s funding round?
The round included Better Capital, CRED founder Kunal Shah and other angel investors.
3. What will Firi use the fresh funding for?
Firi plans to expand into makeup, fragrances and other beauty categories and add more dark stores in Gurugram.
4. Who founded Firi?
Firi was founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur.
5. How many products has Firi shortlisted?
Firi claims to have analysed more than 50 million reviews and shortlisted around 3,000 products from the global beauty mark.
