Meesho Shares Rise 6.1% as Jefferies Maintains Buy Rating
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Khushi Jain
- October 6, 2026
Shares of Meesho rose 6.1% to an intraday high of Rs 240.40 apiece on the BSE after Jefferies maintained its ‘Buy’ rating on the ecommerce company with a target price of Rs 240.
At 12:00 IST, the stock had pared some gains to trade 5.8% higher at Rs 239.70 apiece, giving Meesho a market capitalisation of Rs 1.10 Lakh Cr (about $11.5 Bn). The day’s high briefly took the stock above the brokerage’s target price.
Jefferies cited Meesho management’s expectation of a 25% CAGR in net merchandise value (NMV) over the next five years, driven by user growth, higher order frequency and improving logistics efficiencies.
The brokerage said improving contribution margins, potential opportunities in financial services and growing penetration in higher-value categories could support sustained profitable growth.
It also identified Meesho’s value-led positioning, the scale of its logistics arm Valmo and its reach beyond metro cities as key competitive advantages.
Meesho is also among Centrum Broking’s high-conviction candidates for inclusion in the MSCI India Global Standard Index in its November review, Moneycontrol reported last month. The brokerage cited the company’s free float and recent share-price gains as the reasons for potential inclusion.
Content Commerce Gains Ground
Separately, Meesho said in an exchange filing today that its content commerce NMV grew 152% YoY in the 12 months ended August 2026, supported by 1.6 Lakh active creators. Nano creators, with fewer than 10,000 followers, accounted for 90% of this base.
About 81% of its active creators were from non-metro areas, while Tier III and IV cities accounted for 66% of content commerce orders. Homemakers comprised 40% of the creator base, followed by young graduates at 30%.
More than 4 Lakh sellers have joined Meesho’s content commerce offering, which enables them to reach customers through creators who earn commissions on orders generated through their content.
Meanwhile, Meesho’s short-form video platform, Video Finds, recorded nearly 4,800 Cr views and around 9,000 Cr minutes of watch time over the past year.
Women’s fashion remained the largest category for creator-led shopping, although the company said the format is gaining traction across electronics, personal care and home goods.
On the financial front, Meesho’s consolidated net loss narrowed 54.1% to Rs 132.8 Cr in Q1 FY27 from Rs 289.4 Cr in the year-ago quarter. Sequentially, loss declined 20.1% from Rs 166.3 Cr.
Marketplace revenue rose 48% YoY to Rs 3,707 Cr. In its Q1 FY27 update, Meesho said it expected marketing spending to rise from Q2 as it stepped up user acquisition ahead of the festive season.
The company also cautioned that NMV growth could appear softer YoY in Q2 because its flagship ‘Meesho Mega Blockbuster Sale’ had shifted to Q3 this year. It attributed the anticipated moderation to the timing of the sale rather than weaker underlying demand.
FAQs
1. Why did Meesho shares rise 6.1%?
Meesho shares rose 6.1% after Jefferies maintained its ‘Buy’ rating on the company with a target price of Rs 240.
2. What NMV growth does Meesho expect over the next five years?
Meesho management expects a 25% CAGR in net merchandise value over the next five years.
3. How much did Meesho’s content commerce NMV grow?
Meesho’s content commerce NMV grew 152% YoY in the 12 months ended August 2026.
4. What was Meesho’s net loss in Q1 FY27?
Meesho’s consolidated net loss narrowed 54.1% to Rs 132.8 Cr in Q1 FY27 from Rs 289.4 Cr in the year-ago quarter.
5. What was Meesho’s marketplace revenue in Q1 FY27?
Meesho’s marketplace revenue rose 48% YoY to Rs 3,707 Cr.
